There are many ways by which you can apply Search Engine Optimization (SEO) to give your enterprise a boost. It can do wonders for your business in ways you cannot imagine. There are plenty of good reasons why SEO remains to be one of the most popular online marketing strategies. It sure works, but the challenge is, many factors affect as to why some strategies work and some don’t.
As mentioned, many things affect the success of any SEO strategy. Some of these include the brand that you are marketing, your target audience, your jurisdiction of operation, your creativity, and your budget. You cannot expect to publish a website and expect everything to be okay. There is a lot of work involved in a brand’s success, and so, you must be willing to put in the time, effort, and energy into making it work for you.
Some strategies work for some brands, and others don’t. It truly depends on where you at in your enterprise and what your goals are. Do not pay for services and then let that agency do the work. You need to exactly know what you are doing and what you want to do with your brand. It is because no amount of marketing can cover for bad management and lack of direction.
If you have been implementing SEO strategies for your business and even get an SEO speaker for your event but haven’t been finding success, here are common mistakes that you may be doing that you are unaware of. Here are some of the most common SEO mistakes:
1. Not doing proper research before implementing a strategy
There are many SEO strategies that you can choose from; however, not every single one can work for you. For sure, you don’t want to lose your money and have this investment go to nothing. If you want a solid strategy, do proper market research first. You don’t need to hire a costly research group who will do the study for you. That takes time and a lot of money, and if you are a small business, it may be too much to take. So, do some research first before you implement a strategy. Join forums, publish surveys, and visit websites where you think you can get consumer insights. For sure, it may be challenging to do this given that it is hard to deduce from information that you see. But at least, when you do these simple research strategies, you get an overview of what to expect from your expected audience.
Not doing some form of research before implementing your SEO strategy can be detrimental to your enterprise. It is because you are heading towards something that you have not much information about. Research is your best defense against the changing winds of the market world.
2. Brushing off the importance of keywords
Search engines, in fact, know about your brand through your keywords. So, if you don’t have the right keywords included in your text, photo, or video content, you are losing so much on what search engines can do for you. You want to stay relevant and to improve your integrity online; that is why you want to be on the good side with search engines.
When you publish content, make sure that you get to include the right keywords for it. If you are not sure, check out other popular blogs and websites and see how they do their keywords. It is not cheating; you are just getting advice from the pros. For sure, you want to learn from the best, right?
Do not think that everything is okay without keywords. Sure, you have published excellent content that people would love to read about. But you also have to cater your content to what search engines want. Thankfully, one of their biggest requests is the inclusion of keywords, which is not at all challenging to include in your content.
3. Publishing spun off articles
Spinning off articles is the method by which you reword or rearrange an original content to keep it as your own. When you spin an article, it goes under the radar of plagiarism checks online. However, people know very well if you have published an original or spun content just by the way you sound on your sentences.
If you have an in-house or outsourced content writer who does the writing for your business, readers will know very well how your blogs sound. However, if you start simply spinning off articles, readers will quickly realize how different you sound. Also, you spun off articles sound “off,” meaning, they don’t seem natural.
Therefore, you must invest time and energy into making sure that you get to publish high-quality content. It may be costly for you regarding time and resources to keep on posting original articles, but it is a worthy investment in the long run.
These are the typical SEO mistakes that you need to avoid if you want to succeed in your business. It is easy to avoid them if you take a good look at your current marketing strategy, and if you make the necessary tweaks in no time.